Highways Heroes attendance almost doubles year on year from inaugural event.
With yesterday's announcement as the final sponsor of this year's Highways Heroes awards, the organisers have conformed that the uptake for this year's event has almost doubled that of last year with all 66 tables now sold out.
Following its launch at the QEII centre last year with a covid induced restricted audience, the event sold out in a record three minutes after tickets went on general release.
This year, however, that figure was bettered with the website crashing due to demand within seconds of the sale going live.
What followed was the release of a further ten tables due to the overwhelming demand and just nine days later all of those have now been taken with the final table allocated to debutant sponsors Re-flow on Monday this week.
Set up after a time of unprecedented change not only in our industry, but as part of our everyday lives. Safer Highways believes this is the ideal time to celebrate the hard work and success of our workers, who have coped admirably in the face of adversity, to recognise the heroic actions of them which, until now, has gone unnoticed.
Speaking about his amazement at the level of demand, Kevin Robinson, founder of the Highways Heroes said,
"Wow, what can I say yet again the industry takes its blue ribband awards ceremony to the very centre of its heart, with unprecedented demand for tickets, record entries and an overwhelming desire to recognise those who go over and above.
"We thought that this year with the cost of living crisis and the impact of Brexit we may have to be slightly more realistic in our expectations, but yet again our industry have exceeded our expectations when it comes to their desire to recognise our unsung heroes.
"These awards never cease to amaze me in the way that they touch so many across our sector and for that I am proud to be the gatekeeper of them.
"To everyone across our sector I say a big and heartfelt thanks, those recognised on the evening will never know who you are but your support means that these awards continue to thrive."
For more information visit www.highwaysheroes.com