Sophie, known as "The Tyre Lady," is recognised on social media for her expertise and engaging presence in the tyre industry. She has built a personal brand by sharing insights, safety advice and sometimes humorous content about tyres and vehicle safety, often dispelling common misconceptions and offering practical tips for car owners. She is very passionate about making sure our roads are safer for everyone and works very closely with many road safety organisations as well as emergency services on road safety. Through her campaigning she has won numerous awards including a Highway Hero Award ''Knight of the Road'' in 2024!